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Tequila Sauza is one of the most storied tequila brands in the world.  They have had an immense influence in shaping tequila from the very first day they started.

The story begins in 1858 when a 16-year old, named Cenobio Sauza, moved from his father’s farm in Jalisco, Mexico, to the town of Tequila, where he began working at a distillery owned by Jose Antonio Gomez Cuervo (ie, Jose Cuervo). There he learned how to farm agave and how to distill it into what, at the time, was called Mezcal Wine or Mezcal Brandy.

He quickly advanced through the “Cuervo leadership ranks” and began exporting the Mezcal Wine to other parts of Mexico until 1870, when he leased an agave farm and distillery and began making his own. Within three years, he had made enough money to purchase his own farm and distillery, naming it La Perseverancia.

This led to a defining moment for tequilas. You see, in 1873, Sauza became the very first distiller in Mexico to export his product to the United States when he brought three casks and six jugs of his tequila from Mexico through what is now known as Juarez, Mexico and El Paso, Texas.

He also began calling his product “tequila” based on the town it originated in. Another defining “contribution” Sauza made was that only Blue Agave should be used to make tequila – a choice shared by many distillers who followed him and which is also the standard for today.

 
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Later his son, Eladio Sauza, carried on the tradition of Cenobio by continuing to distill at La Perseverancia and also by expanding distribution and production, exporting to all parts of Mexico and the United States. It was Eladio’s son, Francisco, the third generation of Sauza distillers, who persuaded the Mexican Government to pass a law deeming that only the spirit made in the state of Jalisco may be called “tequila.” This law is still in effect today, assuring consumers that anything called “tequila” will be from Jalisco and is the genuine spirit.

Today, Sauza makes a number of delicious tequilas that would be perfect for just about any occasion. Their Blue Silver – the clear tequila – is 100% Blue Weber agave, double distilled but unaged, so it retains all the smokiness of the agave but is still smooth and perfect for any mixed drink. The Blue Reposado is also double distilled and made from 100% Blue Weber agave. It is also aged (or rested) for 2 – 12 months, making it a bit finer than the Blue Silver. Finally, their Conmemorativo represents their añejo at an amazing price point.

Try any of these in a margarita on your next visit to La Posta’s Adobe Cantina y Tequileria, or better yet, ask for them in a Tequila Flight. You’re sure to love all three! Salud!